Curatorial and Marketing Services for Individual Artists and Arts Organizations

Maine Art Scene has joined forces with Bonneville Consulting to offer a full range of marketing tools and services for visual artists and galleries. The collaboration called "ART MARKETING SERVICES" draws on the strengths of the individual partners to offer affordable and professional internet presence, print materials, and marketing strategies.

Bonneville Consulting - with more than fifteen years of advertising, marketing, graphic design and website development experience, Bonneville Consulting can help artitsts and arts organizations communicate more efficiently using the latest trends in design and online technology. [ www.bonnevilleconsulting.com ]

Maine Art Scene - delivers a new generation online arts and culture magazine, providing artists and arts organizations with a powerful multi-media voice to its fast growing readership. In addition to posting and organizing press releases, Maine Art Scene manages a statewide art directory, a calendar of events, slideshow profiles, interviews, and audio & video podcasts. Finally, Maine Art Scene is an innovator in developing multi-disciplinary online art showcases.[ www.maineartexhibits.com ]

SERVICES

■ Identity & Logo Design: Logo and identity review with Thierry Bonneville, principal of Bonneville Consulting. Thierry can work with you to develop a visual identity that will be unique to you or your organization. We will create a logo using a vector illustrations program and provide your with web and print-ready files. We have many years of design experience in creating brand identity. If you already have a brand identity and are not quite satisfied, Thierry can help you decide how to best update it.

■ Print Collateral Design: We can help you design collateral material to effectively market yourself or your organization. Collateral material includes business cards, stationery, brochures, invitations, postcards, posters, and labels. We can manage your print project from concept design to coordinating with the printer.

■ Catalogues: Thierry can help you design a printed catalogue showcasing your work or a particular body of work.

This printed piece can be:
- an effective marketing tool
- a gift for one of your collectors
- a companion book to be sold at a gallery exhibit or a museum retrospective

We can manage all aspects of the project from artwork selection, content writing, photography and optimization, layout design and coordination with printers.

■ Website:

Artist Webpage on maineartscene.com
>For just $95.00/year, Maine artists and arts organizations can have a web page on maineartscene.com that features a clickable thumnail portfolio with up to 20 images. This service is for those who do not have a website presence, can't afford a full-fledged website or who want to increase their visibility by taking advantage of the website traffic on maineartscene.com. Please note that for musicians we can add streaming audio or video samples. Please click here for more information.

Consultation & Design
> Consultation: A two hour consultation with Thierry to review and discuss your current website in terms of substance, usability, appearance and visibility on search engines.

> Design and Update: We can work with you to update, improve or re-design your website. If you don’t have a website our options for website design range from low-cost, professionally-designed templates to uniquely-designed sites.

> Virtual Gallery on maineartscene.com: In addition to or instead of your own website, we can create and host your virtual art gallery or showcase which will be promoted by Maine Art Scene to its growing audience.

> E-commerce: We can help you design and maintain an e-commerce site for those who want to sell their work online.

■ E-mail Communication: Thierry can help you create and implement innovative e-mail announcements such as:
> e-vites
> e-newsletters
> e-catalogues
> e-releases

He will also show you how to best utilize new tools that can manage your e-mail contact list(s), keep track of and report on your various e-mail campaigns.

■ Audio & Video Podcast: Short podcasts and videos can add some excitement to your site.

We can help you put together a brief audio or video podcast which can be added to an online slideshow, a website or submited to an online magazine such as maineartscene.com.

Examples of audio or video podcast include:
> a brief virtual tour of an art gallery with an introduction by the owner(s)
> a short audio/slideshow or video podcast highlighting a new gallery exhibit
> a short audio/slideshow or video podcast profiling an artist

■ Photography & Photoshop Services: High quality images are essential when designing marketing collateral, electronic media, or for contacting the press. We can provide you with photographic services for:
> artwork
> portrait (artists, gallery owners, etc.)
> spaces (artist studios, galleries, etc.)

■ Submitting for Public Art Commissions – Consulting & Graphic Design Services
A one hour consultation with Brenda Bonneville to explain the process of identifying, preparing, submitting and tracking public art commissions.

Brenda can help you formulate a proposal template and ensure that your submission package has a consistent, professional look and feel. Suzette can help you write a statement, a biography and select a representative sample of your body of work.

Thierry can help you prepare a customizable toolkit (logo, business card, letterhead, folder, image optimization, slideshow of portfolio on cd-rom).

■ Electronic Press Kit, Public Relations and Media Outreach

Electronic Press Kit (EPK): An electronic press kit provides material for the press to create editorial and have accurate, up-to-date information about you or your organization. Because the press kit is online, it can be easily updated and distributed.

Thierry and Brenda can work with you create an electronic press kit which can be added to your website or hosted by maineartscene.com.

The EPK can include:
> for artists: a downloadable biography, artist statement, resume, details of upcoming shows, high
resolution images (artwork, artist or studio).

> for art galleries/arts organizations: downloadable general information, suggested story, downloadble high resolution images (gallery, artwork, people, logo, etc.).

Editorial Services: Maine Art Scene can help with identifying potential story ideas, and creating press releases. In addition, we can help you write any of the other components necessary for your press kit such as biography or general organization information, artist statement, resume.

Media Outreach: Brenda can work with you to locate appropriate media channels and with the submission of press releases to the media as well as press follow up.

■ Multimedia Advertising Services: Budget and Design: Thierry can help you create a realistic marketing communication budget to cover the Internet, print, radio and TV media.

In addition, he can work with you to design your advertising campaign.

A Service Provided By: Maine Art Scene, LLC.

For all inquiries, please contact:
207.470.7437
art-marketing@maineartscene.com

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Bravo Mary Brooking 2010-01-09 17:55:47 It seems you have a wonderful idea here. Artists have needed a resource such as this - forever! I can't help but notice the word "affordable" prominent in the text of this announcement. What would it cost for an artist or group of artists to take advantage of all this expertise?

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